Crown Beverage Packaging North America and Mother Earth Brew Co. (Vista, CA) clinched the Best of Category award, Craft Cans, in the 19th Annual Excellence in Quality competition by International Metal Decorators Association.
The top honor was for Crown’s print quality, ink laydown and registration in production of Mother Earth Brew Co’s Honcho Hefeweizen (Bavarian Style Wheat Beer) 12-ounce standard 211 size can.
“Crown really managed to make our HONCHO design pop,” notes Kevin Hopkins, chief branding officer of Mother Earth Brew Co. and current president of the San Diego Brewers Guild.
“While many Hefeweizens feature German/Bavarian influences in their packaging, we opted to focus on other aspects with a ‘Like A Boss’ theme.”
“In fact, we placed the emphasis on the attitude of the beer drinker and imagined a 1960s casino pit boss, who might enjoy a well-crafted beer after a long shift. Other aspects of the design are high value poker chips that emphasize the beer’s inherent worth.”
Honcho began as a draft offering of Mother Earth and its popularity quickly led to the 12-ounce can and its place in the brewing company’s year round lineup.
The can design features a six ink laydown on top of the aluminum base.
The use of gold metallic ink shines out of the can’s dark nightlife effects.
“Craft beer is an increasingly competitive space,” notes Ron Skotleski, director of marketing, Crown Beverage Packaging North America.
Last year, Crown won Best of Category, Craft Can, for Sunny & Share Citrus Saison, an entry from Mad & Noisy Brewing of Creemore Springs, Ontario, Canada.