Crown Holdings has opened its second two-piece aluminum beverage can production line in Nong Khae, Thailand, which will produce 250ml slim cans in September 2015.
According to bevtec Asia 2015 organiser, the soft-drink market is rapidly increasing in Thailand, thanks to growing popularity among the country’s rapidly-urbanizing consumer base.
At the same time, Canadean says Thai consumers are demanding smaller packaging in order to keep products affordable and attainable.
Crown’s 250ml slim cans are therefore designed to respond to such demands and provide convenience, safety and environmental benefits.
“We have found that there is growing demand and increasing preference for beverages packaged in aluminum cans in Thailand,” said Jozef Salaerts, president of Crown Asia Pacific.
“With preference also growing for slimmer cans, the new line in Crown’s Nong Khae facility will support the market needs of our local and international customers.”
Going slimmer
Slim cans are a powerful tool for beverage brands looking to refresh their packaging mix and brand image to attract younger and more active consumers.
These cans also foster new drinking occasions by being more easily portable, allowing consumers to enjoy their favorite drinks on-the-go.
In addition to the sustainability and brand-building attributes of metal packaging, slim cans also offer health-conscious customers who wish to consume less and take in fewer calories a better drinking experience due to the smaller volume of beverage contained in each container.
With the launch of the new production line, the Nong Khae facility will support 250ml slim, 330ml sleek, 330ml standard, and 500ml regular aluminum cans.
In addition to its beverage can facility, Crown also operates four food packaging plants in Thailand.
