Symrise has signed an agreement to acquire natural beverage solutions supplier Flavor Infusion.
With this investment, Symrise is gaining immediate access to the company’s knowledge and marketed products, as well as customers in the US.
“The market for flavored waters, teas, sports and energy drinks is booming, especially in North America,” said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.
“Our latest acquisition is thus another strategic step to capitalize on the increasing consumer awareness for health and wellbeing, in particular the growing demand for infused water and non-alcoholic beverages.”
Over the years, Flavor Infusion has built up distinct expertise in beverage application and development as well as process technologies for natural beverage applications.
Since its foundation in 2004, the company has benefited from the positive dynamics in the US beverages market which, according to estimates, is growing by 5-7% annually.
The company developed a diversified portfolio of proprietary beverage bases, formulas and marketed applications that are acquired through the transaction.
It generates turnover of about US$10 million.
Symrise will integrate the activities of Flavor Infusion in its US Flavor & Nutrition business immediately after closing, which is expected in the third quarter 2015.
