Utz Quality Foods launches the Utz Specialty Division to provide retailers a range of brands and products to excite consumers about better-for-you, craft and regional snack foods.
Drawing on the December 2013 acquisition of the Good Health brand, Utz Quality Foods, Inc. has spent the last year expanding the portfolio of better-for-you snacks, packaging enhancements and broadening the brand’s distribution base, reaching across the US and export.
From the IRI’s most recent 52 and 12 week Dollar Sales, the Good Health brand is up +45% and +120% respectively.
Building on this momentum, the division will also focus on the further development of the Dirty Potato Chips, Zapp’s Potato Chips, California Chips and Hispanic-oriented Miguelitos brands.
“Based on discussions with large and small retail operators, we are excited to launch the new Utz Specialty Division to more deeply interact with Retail Partners specifically on providing ways of bringing the right snacks to their consumer base,” said Dylan Lissette, president and CEO of Utz Quality Foods, Inc.
“With major investments in our brands and manufacturing capabilities over the last four years including organic, gluten free, and unique oils, the Utz Specialty Division is well positioned in a strong snack category leadership position, nationally.”