The CEOs of Koelnmesse and Fiere di Parma have signed an agreement that defines the general conditions for the two trade fair companies’ cooperation regarding CibusTec.
The two companies have in May 2012 agreed to cooperate more closely on the marketing of food and beverage events in their two countries and abroad.
The close cooperation between the two partners will extend to trade fair projects and other marketing activities in Italy, Germany and countries outside Europe in order to open up new long-term sales markets for companies in the Italian and German food technology sector.
“The close cooperation between Fiere di Parma and Koelnmesse gives the participating companies the secure knowledge that they are joining experienced international partners as they move along the right path towards new and interesting markets,” explained Antonio Cellie, CEO of the trade fair organizer Fiere di Parma.
“Together, Anuga FoodTec and CibusTec cover the entire spectrum of global expertise in the field of food technology.”