Frutarom BU Health, Switzerland, launches EFLAsense, a new line of all-natural liquid extracts, with sensory properties to boost flavor and health benefits in products such as beverages, confectionary, dairy, bakery and liquid dietary supplements.
The use of herbal extracts is an emerging ingredient trend for many market categories according to global product launch activity tracked by Innova Market Insights.
There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated.
Supplements was the most active market category for herbal extract applications in 2014, accounting for 11.5% of global product launch activity tracked, followed by sauces and seasonings (6.8%), ready meals (5.9%) and soft drinks (4.9%).
The product line contains natural botanic extracts from flowers (including chamomile, elderflower and orange blossom); leaves (peppermint, lemon balm and sage); fruits and seeds (fennel and rose hips) and several herbal blends.
These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness, as well as and clean label products.
The new line is produced in Switzerland through a gentle process that preserves the delicate flavors and aromatic properties of the ingredients.
EFLAsense also is especially suitable for liquid supplement products such as ‘shots’ for health-promoting nutraceuticals and doing away of swallowing a large number of tablets.
The healthy flavor extracts have a typical dosage of 0.1-0.2% and are heat- and pH-stable.