Buying local supports the farmers and small businesses in local communities is catching on quickly, according to a blog by TraceGains, a web-based, full-service supplier, compliance, and regulatory document management solution for food and beverage manufacturers and distributors.
Like craft beers, there are craft foods which are often typically associated with foods made in small batches with specialized, local ingredients.
Latching on to the “local is good” mentality, major food manufacturers are producing large quantities of craft food.
According to Supermarket Guru, Phil Lempert, working closely with ConAgra Foods, the local trend to extend to other beverages and food, as Millennials in particular, continue to seek unique tastes and foods with authentic origin stories.
Marie Callender’s Razzleberry Pie, made with whole Oregon Marionberries and North American red raspberries, is an example of a food that looks and tastes homemade, found in freezer aisles nationwide.
The local trend has a number of benefits, as consumers perceive local ingredients to be fresher, more wholesome, and more authentic.
They expect that ingredients will be local, especially in high-end restaurants.