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Europe: Zenith highlights six trends on Greek Style yogurt development

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A new report on Greek Style Yogurt Innovation from Zenith International has highlighted six themes driving new product development worldwide – functionality, on-the-go, ingredients, occasions, packaging and cross-category extension.

More than 60 in-depth product profiles contain images as well as a detailed product overview, description of the innovation and current use in the market.

These are categorized under 11 headings – low calorie, line extension, limited edition, new entrant, children, indulgent, organic, packaging, drinkable, category crossover and frozen.

“Global production of Greek style yogurt has grown substantially, with Europe and America now the major consumer markets,” said chairman Richard Hall.

“In the US, Greek style yogurt sales soared to over $1,500 million in 2013.”

“Taste and texture have been instrumental to sales growth for Greek style yogurt, but health consciousness is becoming increasingly important.”

“Consumers are opting for natural products which offer added elements of excitement and novelty not always associated with regular yogurt,” he said.