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Asia Pacific: China Brew & China Beverage 2016 to be held in Shanghai

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The 2016 edition of China Brew & China Beverage (CBB) will be held from October 11 to 14 in Shanghai instead of Beijing.

“With this move to Shanghai, we want to make an already highly successful project even more successful. By being closer to the geographical heart of the beverages industry, we expect further synergy effects to be generated for the event,” said Dr. Reinhard Pfeiffer, deputy CEO of co-show organizer Messe München International.

The organizer of the show is Beijing Zhongqing Heli Machinery Equipment Co.

In 2014, CBB received 708 exhibitors from 25 countries, an increase of 5% from previous edition.

About 248 of exhibitors are from outside China.

More than 50,000 visitors are expected at CBB 2014, which the show will close on October 16, 2014.