Empac, European Metal Packaging, the association consisting of European producers of rigid metal packaging and their supply chain partners has launched a website to help packagers to be better informed on metal packaging, and in particular its sustainability agenda.
The website explains that metals are natural elements that maintain their physical properties forever and therefore will always be available for future generations.
It also highlights the connectivity between permanent, real recycling, resource efficiency and a working circular economy.
The association says metal packaging meets many of the objectives established by the European Union in its quest to develop a more sustainable society.
On the website, there is an animation that depicts metal’s working circular economy in an endless process in which products – at the end of their life – become new again.
The website is divided into three sections – why metal, the benefits of metal packaging and the best of metal.
