The Callebaut Chocolate Academy centre opened in Wieze, Belgium for professionals to learn and strengthen skills while working with Callebaut Finest Belgian Chocolate.
It is located next to the factory where Callebaut has been crafting chocolate from cocoa beans since 1911.
“Currently, in our 16 training centres around the world, we partner with craftsmen such as chocolatiers, bakers, pastry and kitchen chefs,” says Freek van der Knaap, VP Gourmet Western Europe.
“In the Chocolate Academy centre, chocolate professionals will come to train themselves, follow courses and receive demonstrations – from professionals for professionals.”
To date in Wieze, about 300 people follow training and take courses each year.
The company expects the number reach 1,000 with the new Academy.
Trainings are conducted by Callebaut Chefs and complemented by “Chocolate Ambassadors,” a global network of renowned chefs who share their chocolate expertise with other members of their profession.
The new Callebaut Chocolate Academy centre offers to visitors:
•The Chocolaterie, Bakery Shop, Pastry Lab and the Chef’s Table.
These training spaces are geared towards instructing one specific group of artisans such as chocolatiers, bakers, pastry chefs and restaurant chefs.
•The Plantation
A small-scale reproduction of a tropical forest which features cocoa trees – where chocolate professionals can be immersed in the world of cocoa and see cocoa fruits in a natural habitat.
•A Chocolate Tasting Ritual Room
A room where a sensory specialist guides the guests through the varied world of chocolate flavors.
•The Chocotorium
A 100-seat theater available for lectures given by chocolate experts.
•A Chocolate Bar
Here, visitors can sample freshly-made hot and cold chocolate drinks.
•A Chocolate Library
It offers a collection of books on chocolate – and the variety of potential applications.
