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Americas: Consumers want to eat right, enjoy luxurious, reasonably priced items, says Euromonitor

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There is an overwhelming desire globally to indulge in luxury goods, download more apps and document experiences visually through social media, according to a consumer trend report 2013 Global Consumer Trends Survey by Euromonitor International.

However, consumers are also struggling with work-life balance, maintaining an eco-friendly lifestyle and eating better.

These trends would change the way brands appear and interact with consumers and in turn, brands will need to work harder to maintain customer loyalty.

Eating right

The report found consumer’s interest in eating right goes beyond the obesity statistics – many are aware that healthy eating can improve quality of life and extend longevity.

They are also discovering food sensitivities and are looking to purchase “free-from” products.

The report states online consumers are willing to pay more for food items with specific benefits, such as added nutrients.

Demand for luxury

In 2014, consumers are still looking to purchase luxury goods.

However, more want to get their hands on luxury items for less.

Japanese consumers are option for more “affordable luxury” in greater numbers, such as gourmet coffee at 7-Eleven convenience stores.