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Europe: WorldStar for RPC Superfos Sea Food Container

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RPC Superfos has received the WorldStar award for its custom oxygen barrier packaging for Bornholms’ seafood on November 7, 2013.

Representatives from 24 packaging associations, members of the World Packaging Organisation (WPO), judged 249 packaging projects from 35 countries for WorldStar Awards 2014.

As seafood company in Scandinavia, Bornholms, is converting most of its packaging solutions from cans to plastics boxes, citing the benefits of improved logistics, user-friendliness and shelf life, RPC Superfos developed a series of four types of packaging with an entirely new oxygen barrier solution for the company.

The seafood products are currently launched in supermarkets in Denmark.

Under ambient temperatures, the shelf life is two years although in the longer term, Bornholms and RPC Superfos expect it to be extended up to three years.

Bornholms says the repackaging has saved an estimated 124,000 miles (200,000 km) by truck every year, while the improved stackability means the empty pots require 30% of the warehouse space used previously.

WorldStar winners will be honored formally in a ceremony at interpack, in Dusseldorf, Germany, in May 2014.