In Frankfurt, Germany from November 19 to 21, 2013, Food ingredients (Fi) Europe welcomed close to 25,000 attendees, with 80% of visitors who are buyers.
The show provided a platform for exhibitors to share new processes and technologies, industry trends, consumer needs, cost reduction, food safety, traceability and sustainability.
The events held during the show period include the Fi Europe Excellence Awards, tours and pods, digital self-guided tours, multimedia social engagement or Michelin star tastings, the Fi Europe Conference, and seminar sessions sponsored by Mintel or Industry Insight Theatre.
In addition, the New Product Zone, sponsored by Innova Market Insights displayed more than 36 new products, highlighting recent launches from exhibitors at the forefront of innovation in the food and beverage industry.
The company also presented “Ingredients In Action”.
It is an ingredients application tasting bar where visitors can use their senses to explore how the latest ingredients are being applied to finished food products and learn about trends driving new product development today.
Some of the innovative products included a Pepsi-flavored corn snack and Coca Cola with stevia.
Fi Europe’s sister event, Health ingredients Europe, is taking place in Amsterdam, The Netherlands, on December 2 to 4, 2014.
